Description

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Don't Start UX Design without going through this handbook.

This book is a complete guide to UX design for beginners. It is very suitable for UX project management, you learn the essential methods of each step (strategy, discovery, ideation, iteration). The book develops techniques and concepts to know: research techniques, sorting cards, personas, experience maps, brainstorming, tests.The book is clear and well organized. The main concepts are discussed: Design Thinking, UX in the agile organization, Design Sprint, etc. by mobilizing cognitive sciences, emotions, illustrations, UX strategy, and support for digital transformation.For the junior profiles, the book allows to pose all the basic concepts of the profession. For senior profiles, it perfectly synthesizes concepts that are sometimes difficult to explain, which allows us to perfect our argument to evangelize UX in companies. So what are you waiting for, grab a copy of this book by scrolling up to click on the BUY NOW WITH ONE CLICK button and get in-depth knowledge on the principles and methodology of UX Design.