Description

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You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including:

- Researching the proper market entry strategy
- How to find the right distributors/agents
- Achieving profits in other countries, not just revenue
- Avoiding the pitfalls of new markets
- Establishing your brand as a global leader
- Evaluating your competition
- Hiring staff overseas
- And many other key topics