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Advances in Digital Marketing and Ecommerce: Second International Conference, 2021 (Springer Proceedings in Business and Economics) (Hardcover)

Advances in Digital Marketing and Ecommerce: Second International Conference, 2021 (Springer Proceedings in Business and Economics) Cover Image
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Description


This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Product Details
ISBN: 9783030765194
ISBN-10: 3030765199
Publisher: Springer
Publication Date: May 27th, 2021
Pages: 336
Language: English
Series: Springer Proceedings in Business and Economics