Description

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Written by an internationally renowned physician expert, The Social Prescription is a social media and digital strategy guide for physicians and healthcare leaders. This book provides an introduction to the 'who, what, why, where, and how' of digital strategy for healthcare leaders, and includes step by step directions for taking action. It includes essential information about why to use social media and other digital platforms, what exactly to do, and how to do it. Why bother with social media? This book will teach you:

• the current void of physician presence online, and the opportunity that represents for you
• how social media can benefit physicians, whether academic or in private practice
• how physician use of digital platforms benefits patients and society

Afraid of social media? This book will teach you:

• the reality about doctors' biggest worries on social media, including liability and privacy concerns
• how to respond to negative or unexpected interactions
• pros, cons, and various features of the major social media and digital platforms

Ready to get started, but not sure what to do? This book will teach you:

• how to choose the platform that best matches your professional goals
• how to develop and communicate your brand - your unique value proposition
• how digital search engines and social media platforms use algorithms to rank content
• how to use search engine optimization (SEO) to put your best professional persona forward

If you don't have a digital strategy already, you are way behind. You are doing yourself and your patients a disservice. It's easier than you think; this book will show you how. Whether you are interested in establishing your own expertise, or growing your practice, or providing added value for patients, or promoting health literacy or engaging in advocacy, this book will help you get started quickly, safely, and effectively. And you don't have to be tech-savvy to use this book. Dr. Stiegler explains digital mysteries in easy, plain language.

About the Author

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Dr. Stiegler is a Harvard-trained physician with a decade of professional social media and digital strategy experience. She is uniquely qualified to help other physicians with effective and safe online activity for professional benefit, because, well, that's what she does for a living. She has successfully used these same strategies to launch several businesses, consult for large healthcare organizations, and accelerate her own career. In short, Dr. Stiegler not only wrote the book on professional use of social media for doctors - she earns substantial income by actually using the information in the book. You shouldn't put your professional career and reputation in the hands of a social media hobbyist, but you can trust Dr. Stiegler's experience and track record of success. Dr. Stiegler is a board-certified practicing anesthesiologist, a medical director in the pharmaceutical industry, internationally sought-after public speaker, and a digital strategy consultant. As well, she maintains a robust academic practice, serving on several national committees for the American Society of Anesthesiologists and as an Examiner for the American Board of Anesthesiology. She is also an entrepreneur, having started multiple thriving non-medical small businesses.