Description

New technologies are changing the world. When corporates ignore them, they miss opportunities and open themselves up to being disrupted. But for companies willing to incorporate Innovative New Value Chains(R), these advances can secure the future of the business. Andrew Gaule introduced his Five Ps method: a technique to build, grow, and evaluate innovative business models. Now he draws on his extensive knowledge, new insights, and the experiences of top executives to expand upon his approach.

Purpose to Performance establishes a framework for discussing long-term investment strategies, from fundamentals of corporate venturing to instituting Innovative New Value Chains through:

- Setting strategic objectives
- Nurturing innovative ideas
- Building a strong management team
- Collaborating with external organizations
- Adapting for maximum effectiveness

Corporate venturing can catapult businesses into a new era of success--and Andrew Gaule can show how to use Innovative New Value Chains to step into that future.