Description

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Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Drawing from her twenty-three years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and in dealing with wedding clients. Unique features include prep sheets such as: couple’s questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book will teach you how to: - Create a great product - Offer dynamic customer service - Price your product and service appropriately - Package your product uniquely - Market your product effectively. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About the Author

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Elizabeth Etienne has more than twenty years of experience shooting photos. A graduate of the Brooks Institute of Photography in Santa Barbara, California, she is best known for her vintage-style imagery often associated with her elaborate weddings and high-production engagement sessions. Her wedding and contemporary lifestyle images can also be found in stock libraries, fine art galleries, and advertising campaigns for hotels, pharmaceutical companies, and record labels in the U.S. and Europe. Award-winning and published in numerous magazines and websites, Etienne also contributes to key industry publications such as Bride World, Range?nder, AfterCapture, The Times Journal of Photography, PDN, Petersen’s Photographic Magazine, Photoserve.com, Kodak.com, and Photobiz.com. She currently serves on Kodak’s advisory board and has her own consulting business and workshop company called Dream Team Photo Workshops. She lives in Los Angeles, California.

Praise For…

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“[Elizabeth Etienne] not only has the gift of capturing truly beautiful and authentic imagery like no one I’ve ever seen, but she has the charisma and personality to match…This book articulates her entire process, from advertising and meeting with the client to prepping, shooting, and delivering the final product. Her step-by-step process is delivered with a candid, easy-to-understand, entertaining tone—pure Elizabeth style.” —from the introduction by Colin Cowie
 
“Profitable Wedding Photography is a terrific book, not only because it is chock-full of useful information for wedding photographers of all degrees of expertise, but also because Elizabeth is an incredible wedding photographer in her own right. She also possesses the other ingredients that make her business a success: a warm heart, a listening ear, a calm and fun-loving attitude, and a shoulder to lean on.”—Bill Hurter, Editor, Rangefinder and AfterCapture magazines
 
"What good is a business as a wedding photographer if you can't be profitable? Elizabeth takes you through all the steps you need to follow to be a success.".—S.B. Cohen, President, Marketing Essentials International