Description

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Sales Forecasting for Busy People is for people who want to improve their sales forecasting skills, but without having to go back to school, study statistics or spend hours surfing the Internet for tiny pieces of information. The book teaches you everything you need to know about sales forecasting in a single compact format. In Sales Forecasting for Busy People you'll learn:

1. 16 fast and effective sales forecasting techniques learn or review the tried and true "classic" techniques as well as several more creative techniques that are not found anywhere else.
2. When to use which technique it's not enough to know a technique, you also need to know when and how to apply it.
3. How to make a forecast step-by-step there's a process behind sales forecasting, and it's helpful to be aware of it.
4. How to validate your sales forecast so that it's accurate and credible your job doesn't stop at building a forecast; you also need to validate it.
5. How to present your sales forecast presenting your sales forecast persuasively is almost as important as the sales forecast itself.
6. "What if's?" or obstacles and how to overcome them learn how to overcome or minimize the impact of five of the most common roadblocks.

As its title suggests, Sales Forecasting for Busy People is designed for people who don't have a lot of time and need to get-up-to speed fast. The book contains summaries of all key concepts, as well as clear simple examples. There is no fluff here; only useful, pragmatic advice and techniques that you can put into practice immediately.

About the Author

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Paul Arinaga is an experienced marketer and product manager. He has worked for companies including Microsoft and Philips Electronics, as well as several start-ups. Paul is also co-author of The Smart Presenter: Double Your Impact, Halve Your Preparation Time and Have Fun Delivering Your Presentation and author of Heart Matters: Survive, Thrive and Learn from Your Heart Surgery. He is an avid rock climber, mountaineer and musician, and the father of four children.