Description

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Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed.

New to This Edition
-Inclusion of two new box features: Neuroscience Pop-Ups that discuss the science behind visual merchandising and Designer Pet Peeves that discuss common pitfalls in display designs
-6 new case studies featuring award winning design firms and top retailers
-Industry Interviews for up-to-date industry insights

Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions

Instructor Resources
-Instructor's Guide and Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint presentations include images from the book and provide a framework for lecture and discussion

About the Author

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Judy Bell is a columnist for design: retail magazine and the founder and CEO of Energetic Retail. She is the former Group Manager of Creative Merchandising Solutions for Target. She is the recipient of the Markopoulous Award and was named a Retail Design Luminary