Description

---

If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You'll also learn how our human neurological need for quick, uncomplicated processes drives these metrics.

Ideal for managers, this book's case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics--and your domain--into a tailspin.

You'll explore:

• What happens neurologically when people encounter slow or interrupted processes
• How page speed affects metrics in retail and other industries, from media sites to SaaS providers
• Why internal applications are often slower than consumer apps, and how this hurts employee morale and productivity
• Common performance problems and the various technologies created to fight them
• How to pioneer new metrics, and create an organizational culture of performance

About the Author

---

Tammy Everts has spent the past 18 years obsessed with the many factors that go into creating the best possible user experience. For the past several years, her obsession has honed in on web/application speed. As a senior researcher, writer, and performance evangelist at Radware, Tammy researches the technical, business, and human sides of web/application performance, and shares her findings via countless blog posts, presentations, case studies, articles, and reports. She runs the popular blog Web Performance Today.