Description

A comprehensive guide to the world of fashion for aspiring designers and people who love fashion

This fashion design book is a practical overview of the core concepts and techniques required for the person always in vogue. Fashion is all about experimenting with styles, pushing boundaries, and setting new trends. Despite changing seasons and tastes, the staple skills necessary for a fashion designer always stay the same—and this fashion and design book is essential for learning how to channel true creativity and originality. 

In this artistic guide readers will find:

• Step-by-step tutorials for essential skills
• Tips on techniques for sewing and alterations
• Guidance on working with different fabrics, textures, sketches, and patterns
• A breakdown of fundamental concepts and how they play into a career in fashion
• A review of the entire creative process, from idea generation, design, and garment construction to showing a collection on the catwalk
• Illustrations, photographs, easy-to-follow instructions, and more

Fashion students, aspiring designers, and professionals alike will discover what it takes to bring their ideas to life, establish their brand, and evolve from being a good designer into a great one.

About the Author

Aisling McKeefry is Head of Design at online retail giant ASOS.com, where she oversees the design of all ASOS branded footwear, bags, accessories, and jewelry. With more than a decade of fashion design experience, she has collaborated with such notable designers as Matthew Williamson, Julian McDonald, Jasper Conran, Henry Holland, and Ben de Lisi.