Description

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Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide.

The Corporate Venturing Handbook delivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to manage its underlying dynamics and avoid pitfalls. Its intuitive and systematic framework navigates users through meeting objectives and expectations so they can successfully generate value for their organizations. The framework is evidence-based and data-driven, steering users to make informed decisions specifically tailored to their own organizational needs, and also offers a valuable tool to help measure and capture the financial and strategic return on innovation, improving the transparency and traceability of value creation.

Readers will also benefit from best practice insights, cases and examples from some of the biggest and most longstanding corporate venturing programmes in the world, including Siemens Healthineers, Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and Samsung.

About the Author

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Dietmar Grichnik is Full Professor of Entrepreneurship and Director of the Institute of Technology Management at the University of St. Gallen, Switzerland. Manuel Hess is Associate Professor at the Grenoble Ecole de Management, France. Jana Reuther is an entrepreneur, coach and former Research Associate at the Chair for Entrepreneurship at the University of St. Gallen, Switzerland. Alexander Stoeckel is former Director of Venture Capital at Philip Morris International and former Partner & Board Member at b2venture AG. Michael Hilb is an entrepreneur, and member of multiple boards and a Titular Professor at the University of Fribourg, Switzerland.