About the Author

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David Phillips, FCIPR, Fellow of the Chartered Institute of Public Relations. Former Professor of Online Public Relations at the School of Communication and Media Studies (ESCS), Portugal. Previously Lecturer at the University of the West of England, Gloucester University, and Bournemouth University. He has also worked for several decades in industry with roles including Director at Klea Global, Head of Digital at Publicasity, Corporate Affairs Director at Lancer Boss Group, and Founder/Managing Director of Media Measurement Ltd.