Description

---

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students.

About the Author

---

Joe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA. Michael Page is Professor of Finance & Management, Bentley University, USA, and Professor Extraordinaire, University of Stellenbosch Business School, RSA.Niek Brunsveld is Head of Research and Innovation Policy, The University of Amsterdam, and faculty member, Amsterdam Business School, NL.Adam Merkle is Assistant Professor of Marketing, University of Tampa, USA, specializing in quantitative marketing and business analytics. Natalie Cleton is Head of a research group, Wageningen University & Research, and faculty member, Erasmus Centre for Women and Organisations, NL