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Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability (Paperback)

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Description


Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors.

Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chain presents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.

About the Author


James Topps has worked in retail supply chain for Kraft (Formerly Cadbury), Ted Baker and Morrison's. He currently heads up the merchandise planning (formerly supply chain) for Maplin Electronics, Rotherham.Glenn Taylor is currently Merchandise Planning Director at Maplin Electronics. He has been Merchandise and Supply Chain Director in companies such as Dreams, B&Q and BonMarche, developing best practice through periods of expansion and growth for business on and offline, in the UK and overseas.

Product Details
ISBN: 9780749480622
ISBN-10: 0749480629
Publisher: Kogan Page
Publication Date: January 30th, 2018
Pages: 288
Language: English