Description

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Predictive Innovation(R) is a revolutionary approach to innovation. It's a structured way of thinking that allows you to see what customers will want, in advance, and how to most profitably make it using readily available resources. It's proven by 25 years of scientific research and experience with the most innovative people and companies in the world. Stemming from work first applied at Apple Computer and now used at Samsung, Predictive Innovation(R) has been shown to increase profits by as much as 95 times traditional methods and cut risk in half. Core Skills is the first book in the series. It's an information packed practical how-to manual that doesn't ignore important theory. It gives you the foundation needed to start using Predictive Innovation(R) in business and your personal life. No fluff, it's serious science written in clear & easy to read language so it's accessible to everyone including non-native English speakers. Each of the 23 chapters covers a powerful tool that you could build a career on. Step-by-step instructions guide you through applying powerful skills. Every time you read it you will learn something new. It contains: - 125 photos and graphics - over 100 examples on a wide range of topics - 7 challenging exercises Whether you are a product manager, C-level executive, engineer, entrepreneur, student, teacher, or curious thinker, Predictive Innovation(R) Core Skills will fascinate you with a new way of looking at the world.

About the Author

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Mark Proffitt has helped deliver over $1 billion of innovations working with start-ups and Fortune 500 companies such as: Apple, Microsoft, Nintendo, Hewlett Packard, Visa, and SKF. Notable accomplishments include: - Developed 1st Statistical Process Control (SPC) system used in a US Automotive plant. - Deployed 1st web application at Hewlett Packard. - Contributed to Agile project management methodology. - Oversaw first global dual TV & Internet video broadcast reaching 1 billion viewers. - Produced 1 of the first 8 video podcasts, viewed over 1 million times before Youtube was created. - Taught Predictive Innovation on 5 continents.