Description

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Contemporary sport could not function without the involvement of voluntary organizations, from local grass-roots clubs to international agencies such as the International Olympic Committee. Management of this sector continues to undergo profound change, largely in response to the challenges of professionalization and increasing expectations in terms of transparency, accountability and ethical behaviour. This book fills a significant gap in the literature on sport management by setting out the principles and practices necessary for effective management of voluntary sport organizations around the world.

In addition to applying and adapting established management strategies and techniques to voluntary sport organizations, this book is the first to fully relate mainstream organizational theory to this important sector of sport management. With contributions from an international team of researchers and management practitioners, the book explores key functional areas such as:

governance strategy and planning human resources finance managing change marketing event management risk management.

Each chapter discusses best practice and includes case study material, self test questions and guides to further reading. As the only book to outline a professional, theoretically informed and practically focused curriculum for voluntary sport management, this book is essential reading for all students of sport management and all managers working in or alongside the voluntary sector.

About the Author

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Leigh Robinson is a Senior lecturer in Sport Management in the Department of Sport and Exercise Science, Loughborough University. She has carried out research with a wide range of organisations in the commercial, public and voluntary sectors, including Olympic Solidarity, Sport England, British Judo and the Amateur Swimming Association. She works extensively with the International Olympic Committee funded MEMOS network. Richard Palmer is an independent sports consultant, based in the UK. He was Technical Director of the London 2012 Olympic Bid and an adviser to the Commonwealth Games Federation serving on their Co-ordination Commission for the Games of Kuala Lumpur, Manchester and Melbourne. He was also International Consultant to the successful Glasgow Bid for the 2014 Commonwealth Games. He remains an Executive Vice President of the British Olympic Association and a Board Director of the British Olympic Foundation and Sports Coach UK.