Description

---

Stereotyping stands in need of serious re-appraisal. This book provides a critical assessment of the concept and its use in the social sciences, considering its theoretical basis and historical development and linking these closely to the concept of the Other. As the first sustained book-length treatment of stereotyping in either sociology or media and cultural studies, the text embraces such key topics as nationalism and national identity, gender, racism and imperialism, normality and social order, and the figure of the stranger in the modern city. It is genuinely interdisciplinary, moving between sociology, social psychology, cultural history, psychoanalysis and postcolonial theory, and offers an indispensable examination of the roots of prejudice and bigotry in modern societies.

About the Author

---

Dr MICHAEL PICKERING is Senior Lecturer in Communication and Media Studies at Loughborough University. Previously he taught at the University of Sunderland and Massey University in New Zealand. His two most recent books are History, Experience and Cultural Studies and Researching Communications (co-written with David Deacon, Peter Golding and Graham Murdock). He is Reviews Editor for the European Journal of Communication.Dr MICHAEL PICKERING is Senior Lecturer in Communication and Media Studies at Loughborough University. Previously he taught at the University of Sunderland and Massey University in New Zealand. His two most recent books are History, Experience and Cultural Studies and Researching Communications (co-written with David Deacon, Peter Golding and Graham Murdock). He is Reviews Editor for the European Journal of Communication.

Praise For…

---

"Pickering presents it with concision and clarity..." --Choice