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Back to topKey Concepts in Business and Management Research Methods (Paperback)
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Description
A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.
About the Author
PETER STOKES is a Lecturer at Chester Business School, UK. He is the co-author of the forthcoming Critical Concepts in Management and Organizational Studies (Palgrave Macmillan 2011).PETER STOKES is a Lecturer at Chester Business School, UK. He is the co-author of the forthcoming Critical Concepts in Management and Organizational Studies (Palgrave Macmillan 2011).
Praise For…
"This is a welcomed text. Students do struggle with the terminology and how to apply the various techniques. Hopefully this will help students in the most important area of study." -- Jonathan Groucutt, Oxford Brookes University
"I think the idea for the publication is sound …. students are always looking for a clear and straightforward introduction to Management Research and management research projects and I think the proposal has a good deal of commercial appeal. Many students find the language of research methodology difficult and some find them incomprehensible … I applaud the desire to tackle the issues raised in the proposal." -- Heather J. Höpfl, Professor of Management, University of Essex