Description

“The most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” —Daniel H. Pink, bestselling author of A Whole New Mind

In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times. 

Exploring how twenty-five for-profit companies and nonprofit organizations—including IBM, Zappos, Swatch, the Girl Scouts, and Interpol—made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field:

• Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking.
• Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another.
• Are you the most of anything? In business today, the middle of the road is the road to ruin.
• Are you getting the best contributions from the most people? Change is not a game best played by loners.

Anything but your typical business book, Practically Radical is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe.

About the Author

William C. Taylor is a cofounder of Fast Company and coauthor (with Polly LaBarre) of Mavericks at Work: Why the Most Original Minds in Business Win. A graduate of Princeton University and the MIT Sloan School of Management, he hosts a blog on being "Practically Radical" on HarvardBusiness Online. He lives in Wellesley, Massachusetts, with his wife and two daughters.

Praise For…

“Practically Radical inspires leaders to aim higher—to produce lasting change by advancing deeply held values. The ideas are fresh, the advice is stuff you can actually use, and the results will be tangible. Read this book—then roll up your sleeves and get to work!” — Arianna Huffington

“Practically Radical is the most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” — Daniel H. Pink, bestselling author of A Whole New Mind and Drive

“We all understand the need for change and transformation in the business world. Rarely do we address the implications of implementing change in organizations. Practically Radical takes on this challenge as a handbook for successful transformation. A great tutorial for implementing your change agenda.” — Anne Mulcahy, former Chairman and CEO, Xerox Corporation

“Practically Radical is packed with big ideas, hands-on advice, and inspiring case studies to help you succeed. It’s a game plan for entrepreneurs and executives who want to change the world for the better.” — Guy Kawasaki, co-founder of Alltop.com and former Apple chief evangelist