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Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Handel Und Internationales Marketing Retailing and Internati) (Paperback)

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Handel Und Internationales Marketing Retailing and Internati) Cover Image
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Description


Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

About the Author


Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

Product Details
ISBN: 9783658215194
ISBN-10: 3658215194
Publisher: Springer Gabler
Publication Date: May 9th, 2018
Pages: 136
Language: English
Series: Handel Und Internationales Marketing Retailing and Internati