Description

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Does money make the world go round? Can wealth buy happiness? What would happen if a bank simply printed more money?

Find out the answers to these questions and much more in Heads Up Money. Using real-life scenarios, you will learn abou a variety of topics including supply and demand, free trade, globalization, and financial crises. Packed with colorful graphics and easy-to-follow text, this indispensable book will help you understand money and the role it plays in our world.

This comprehensive volume also explores international financial institutions, ethical trade, and how to run an efficient and successsful business. Whether you’re analyzing the global marketplace, studying booming market trends and how to make use of them, calculating hidden costs, or deciding between investing, spending, or saving, Heads Up Money will help you navigate the tricky waters of economics and financial planning.

Written by renowned author Marcus Weeks in consultation with Derek Braddon, Professor of Economics at UWE Briston Business School, this book is the perfect introduction to the world of money and finance for teenagers and young adults.

About the Author

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DK was founded in London in 1974 and is now the world's leading illustrated reference publisher and part of Penguin Random House, formed on July 1, 2013. DK publishes highly visual, photographic nonfiction for adults and children. DK produces content for consumers in over 87 countries and in 62 languages, with offices in Delhi, London, Melbourne, Munich, New York, and Toronto. DK's aim is to inform, enrich, and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.   Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery, and parenting. DK’s extensive children’s list showcases a fantastic store of information for children, toddlers, and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the bestselling LEGO® books. DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series and Prima Games, video gaming publishers, as well as the award-winning travel publisher, Rough Guides.